According to a research it is found that when a person clicks on any online ad then you only have 8 seconds to convert your visitor’s and generate lead or complete the motive behind the advertisement. In only 8 second you have to attend them and get convert them, i.e., buy your product/service, download your resource, signup for your webinar, make an appointment, and more.
Here, in this blog you will learn about the effective and working tips to boost the conversions of your Facebook ads: 1. Use visual elements You can attract more visitors via perfectly looking visual elements, as using only text is not suitable for your Facebook ads. There are many other reasons to use visual elements on your Facebook ad’s landing page. First, human brains get attracted via images immediately but in case of text, first user will read and then decide what to do. Sometime users may also skip the text part as reading is little boring. More than 50% of the brain is concerned in visual processing and 65% of people are visual learners. You can also design a perfect landing paged with the help of visual elements. So, go with the graphics and images to make your landing page digestible. Visuals contents have the ability to deliver attractive prompts and messages to your visitors, without using the additional copy. Also Read: 11 Visual Content Types to Boost Your Social Media Engagement & Marketing 2. Go with the KISS Principle KISS or “Keep It Simple Stupid!” is the principle that works on almost everything. Avoid getting too complicated as is can increase the bounce rate. This is one of the famous mistakes done by many brands. If you have added social media icons, unnecessary links and tabs, drop-down menus, etc. then it will mess your business, as all of these added landing page can affect the conversion rates. So, it is suggested that you must remove all the information or clickable link or button from your landing page that doesn’t support the goal of your landing page. As landing page with too many CTA or clicking option will only distract your landing page’s visitor instead of converting them as a lead. Source: www.toolsinsight.com
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