Before applying any tricks and tips to optimize your landing page, it is suggested to know bit more about this special page. Simply, this is the page where a visitor can “land” or “visit” when it click on the search result. And make it clear that, this page isn’t included in website. It is completely different form the website pages There are Mainly 2 Types of Landing Pages First is the “Click Through Landing Page” and the second one is “Lead Generation Landing Page” Click Through Landing Page: - This type of landing page has the goal of persuading the visitor to click to another page. Generally, this kind of landing pages are used in the ecommerce sites. Lead generation Landing Page: - This type of landing page is specially designed to record the visitor’s information who visits the landing page, this is because to connect with him again. You visitors need to fill all the fields in the form. Also Read: 4 Ways to Make Your Landing Page to Convert More (with Best Practises) Tips & Tricks for Landing Page Optimization Avoid Large Number of Action on Landing Page: If you add too many navigation tabs, extra fields or any other functionality in your landing page then it will make your visitors confuse. Only focus on Call-To-Action and form submission activity, as these will help you to increase the chances of conversion. Add Attractive Offers It is one of the important things to convert a landing page visitor into a lead. For this type of conversion you need to attract your visitor with attractive offers on your product. Decrease Page Load Time It is also important that your page should get load in sec, as lagging or slow loading time can irritate your visitor and they can close the tab if they are in hurry. In order to increase the page loading time, follow the below given tip: Always use optimized images to your page. Take care of the size of image that you are using on your landing page. Don’t compromise with the resolution but make sure it is less in size. Avoid heavy videos on landing page. Instead of adding video directly you should go with you-tube channel link of your product. It is necessary to add important keywords in title, description, alt tag but it is also suggested to avoid too much text on the page. Always go with the short but informative text. That’s all about landing pages optimization, if you want to learn more tips to optimize your landing page then visit: www.toolsinsight.com
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