Sending promotional emails to a huge amount of peoples is worthless if they don’t open them or delete them directly. If you are an email marketer and want to increase the open rates of your marketing emails then you must read the below given tips. 1. Designing and Crafting
Designing and crafting of the email is very important, as attractive title can force the email receiver to open the emails. Spend your time to write your subject line before clicking on the send. If your e-mail service provider has the option to run A/B testing, this will help you to find which title or subject lines work best for your audience. 2. Timing is Key It is also important to find the optimized time and send the email in the optimized time. Sending email at an unsuitable time or on the wrong day can unenthusiastically affect your email opening rates. According to the most of the e-mail marketers, midweek emails (Tuesdays, Wednesdays, or even Thursday) result in the best open rates. You need to find which day and time works best is to test campaigns on your list. You may also like: 13 Tips To Increase Email Open Rates – Secrets Behind Email Marketing 3. Frequency awareness Sending complicate matters or too many e-mails make the subscribers irritated but sending too few e-mails also affect your email opening rates. Sending newsletters on daily basis, supports higher open rates. Check your open rates, cancellation rates and click rates, and calibrate accordingly. It is little hard to maintain open rates when sending more than two marketing e-mails every week to a list. 4. Avoid spam filters In order to avoid going your email into inbox, use the spam filters. Spam filters verify the content of your e-mail to make sure you’re not sending spam emails. Say thanks to the conscientious marketers. You don’t need to add some words and symbols into your email, such as $$$, free, ad, cheap, earn $, business, income, credit, fast cash, assets, make $, opportunity, order now, refinance, mortgage, unsubscribe, remove, promise, weight loss and also avoid your brand name. Using exclamation marks and all capital letters in your subject lines and e-mails can also make your email spam. With the help of above given tricks you can increase your email opening rates and boost your online business.
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